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How to predict the YouGov daily poll BEFORE you go to bed

If it’s good for the blues you’ll get this before midnight YouGov/Sun poll tonight: Labour’s lead just six points – CON 35%, LAB 41%, LDEM 10%, UKIP 9%. Can Cameron sustain the EU bounce? — Sun...

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As a general rule we over-estimate the impact of media stories on voting...

If #Eastleigh goes the way of the Ashcroft poll we’ll have to revise our view of the power of the press twitter.com/MSmithsonPB/st… — Mike Smithson (@MSmithsonPB) February 26, 2013 The influence is on...

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Check the front pages with this widget

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The Saturday front pages are just starting to come through

Keep refreshing to make sure you get all of them

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The national press will be much less influential at GE2015 than in previous...

Look how the industry has declined How the circulations of national newspapers have declined since GE2010 See table pic.twitter.com/4FTguIS1Ld — Mike Smithson (@MSmithsonPB) July 31, 2013 The ground...

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Why politicians of all colours will have less to fear from the press at GE2015

Remember how the Sun’s decision to drop LAB was the big news when party was last in Brighton Sales drops & paywalls make press less important When this Sun published in Sept 2009 sales 3,079,998...

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Where the Daily Mail vote has gone since 1992

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Do the media ‘get it’ yet?

Press, public and politicians – who needs defending from whom It was no doubt a coincidence that Andy Coulson and Rebekah Brooks were in court in relation to the charges against them over the phone...

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So far, at least, the intense Daily Mail campaign against Harriet Harman is...

LAB lead back up to 6 in tonight's YouGov Sun poll CON 33% LAB 39% LD 10% UKIP 11% — Mike Smithson (@MSmithsonPB) February 25, 2014 That is not to say that it won’t Today’s YouGov poll for the Sun...

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A key factor at GE2015: Will UKIP be deemed a “major party”?

Corporeal looks at the BBC’s Clacton decision One of the unresolved questions surrounding the next general election is how the media will treat UKIP, will they be pushed into the background as...

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If the LDs experience is anything to go by then major party status for UKIP...

Farage and Carswell pic.twitter.com/LN9BCE7d18 — Mike Smithson (@MSmithsonPB) January 9, 2015 The chances of the purples fading must now be lower One of the features of general elections in recent...

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Maybe Ed Miliband has judged that the Tory press isn’t the force that it was

The dramatic fall in circulations of national papers since 2010. http://t.co/eQX4jDOclp pic.twitter.com/8icyCqzdvF — Mike Smithson (@MSmithsonPB) February 9, 2015 And internet paywalls mean some papers...

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Why categorising people by which papers they read might not be as relevant...

UK Press Gazette What we think of as newspapers have become news brands YouGov makes a big deal in its weightings on which newspaper those on its polling panel say they read. This was introduced by...

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The big problem with free TV licences for those 75+ is that a staggering one...

Gordon Brown’s 2001 exemption rule has a huge loophole which should never have been agreed From 1980-84 a big part my then job at the BBC was to deal with the PR and political issues relating to the...

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David Herdson says “Set the BBC free and let it flourish”

We wouldn’t debate the ‘purpose’ of any other media organisation In all the debate about the terms of the BBC’s renewed Charter, one question seems to have gone unasked, never mind unanswered: why...

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How readers of the different national papers voted at GE2015

YouGov chart showing how readers of different national papers vote Via @JoeMurphyLondon pic.twitter.com/Tvswr1XHVO — Mike Smithson (@MSmithsonPB) October 23, 2015 I love this chart which has just been...

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Do 1 in 5 British Muslims really ‘sympathise with Jihadis’?

Keiran Pedley looks at this morning’s front page of The Sun and argues that we should always check the small print when reading opinion polls. As someone that has spent most of his professional life...

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Why Team Corbyn might be on a loser attacking the trustworthiness of BBC...

The real problem, surely, is Labour’s poor media operation The whole reshuffle affair has dominated the headlines for far too long and that’s not been good for the image of Corbyn’s Labour. As Damian...

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The Independent bows to the inevitable and will stop its printed edition at...

Pick of the bunch for me pic.twitter.com/kRK8GNJ99F — Jack Blanchard (@Jack_Blanchard_) February 12, 2016 How long before others go online only? The big media news this lunchtime is that the Indy and...

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2016 Oscar betting: Roger marks your card

…….. and now for something completely different 2016 Oscars. The most competitive year I can remember and an unusual one. Nine Irish nominations in the major categories though none for blacks which...

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